Recently I interviewed Kevin Bidwell of on some of the insights on how he leverages article marketing to help build his business.
[Christopher Knight] You've been using articles to market your business for many years. What kind of results have you had from this strategy and where does this strategy rank in terms of priority for your business today?
[Kevin Bidwell Responds:] I use article marketing to accomplish three primary goals (in priority order):
1. To establish my expertise to my potentialcurrent customers
2. To generate traffic and subscribers.
3. To increase search engine position
[Christopher Knight] How many articles does it take to create enough traffic to be significant enough to notice its impact?
[Kevin Bidwell Responds:] You can generate solid traffic from just one article when it is placed effectively.
Two examples:
One article can make a difference with search position. When I wanted to target a specific low-competition keyword phrase in January Cheap MLB Jerseys From China , I posted one article to several places ( in particular ) and was #1 on Google for that term within 24 hours.
While it doesn't happen with EVERY article, on a regular basis a single article I have strategically positioned has generated huge amounts of traffic. Typically these high-traffic articles are about a very timely topic and get posted and re-posted at extremely high-traffic sites. Last fall just one article about a controversial subject generated almost 2 Cheap MLB Jerseys China ,000 new subscribers to my email list.
In a more general sense, having a consistent flow of articles (2-4 per week) will generate solid traffic and leads provided they meet a couple of standards:
1. They are syndicated across the net by a number of websites.
2. They elicit a response from the reader.
Most articles I see don't meet either of these criteria so they generate little or no traffic.
[Christopher Knight]Any windfall profits or surprise results you've had from article marketing?
Until this week, for the last 6 months or so Cheap Jerseys China Free Shipping , I have been #1 on Google for the search terms "Google adsense" and "adsense." That page that was listed ( ) was simply a redirect I used to send my readers and subscribers to Adsense. It was in no way optimized, nor was it intended to get ANY search position.
I suspect the reason it eventually replaced Google was simply because I had written a few dozen articles on Adsense and used this link rather than the "direct" link.
Windfall Profit:
Last year a large online newsletter (500K subs) published one of my articles that contained a single link to an affiliate site. I earned in one day over $300 in commissions from that single publishing. Not much of a windfall Cheap Jerseys China Wholesale , but I was able to directly trace the sales from that particular article.
On a more consistent note, however Cheap Jerseys Free Shipping , article marketing is very lucrative because I focus on lead generation. Since each subscriber I capture is worth around $24year in gross sales for me, and each article I write typically generates 50-100 new subscribers. Over the course of a year those subscribers add up to a nice income.
[Christopher Knight] Over time as web projects change Cheap Wholesale Jerseys , how do you capture what would have become 'lost traffic' or lost link popularity?
[Kevin Bidwell Responds:] When someone reads one of my articles, there is typically a lead capture link within the article itself. When someone responds to that link I know they are a good prospect for my products. I capture their email address and add them to my email list. This gives me the opportunity to generate traffic from them again and again.
For link popularity I focus on grabbing the email addresses of publishers who publish my articles then adding them to my Editor Rewards Program: > This allows me to be in contact with them and convert them into regular publishers of my content--rewarding them with cash and assorted "bribes."
[Christopher Knight] You had mentioned that you do a redirect in your article resource box so that you can control where the traffic goes after you've lost control of the articles in distribution. Can you talk a little about this strategy? Is this a meta refresh? Cheap New Jerseys , webserver rewrite,? a 301 or 302 redirect Cheap Jerseys From China ,? etc...
[Kevin Bidwell Responds:] I use a simple meta refresh to send traffic from my articles through my site to sites described in the article. The reason I do this is simple: Links change over time.
The best example I can think of has been changing to . I had recommended GoTo's keyword suggestion tool in several articles. Then the URL changed when they chose to change domains. Then Overture kept the same domain but changed the actual location of the tool.
Now when I recommend links I simply use a redirect to get people to the site: > If the URL changes, I just make one small change on my site and it is done.
[Christopher Knight] What impact do you think this rewrite or refresh has on the value that search engines give you?
[Kevin Bidwell Responds:] Tough for me to say. It's interesting to me that Google replaces "main" sites with redirects in their results Cheap Jerseys China , but I have seen very few redirects from my site result in significant sales.
One thing that has page: > is listed as having a PR of 9--though I don't know if it is passing page rank after Google took note of it on Wednesday.
[Christopher Knight] Recently you were given the #1 position for "Google AdSense" on . Was this because of your article resource box redirects or because of another strategy all together?
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