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This article is meant to inform. Please don't construe this as legal advice. Perfection in a mail order catalog is like can
continually approach it but never quite reach it. In the case of
many catalogs it is not necessary to achieve perfection
or even approach it very closely in order to make the catalog
vastly more profitable than it is at present. Relatively small
improvements can result in a more-than-proportionate enlargement
of that all-important figure on the bottom line of the financial
statement. Making as many improvements as possible as quickly as possible is
probably the most profitable procedure. But even making each new
catalog a little better than the one that preceded it can
produce substantial increases in sales per catalog and in total
sales over a period of time. Following are 60 suggestions that should help your catalog do a
better selling job for you if you are not already using these
ideas. Whether you use all of them in connection with your next
catalog or adopt a few at a time in the course of producing
several future catalogs Deion Sanders Jersey , the ultimate result should be very
noticeable and very profitable. BEFORE YOU CREATE YOUR CATALOG.... 1. Look at your present catalog with extremely cold, critical and
unsympathetic eye. Pick out all the faults-large or small-that
you could find if you were no longer the owner of the catalog but
a nitpicking customer who has been disappointed in his or her
last purchase from you and is still sore about it. Such a review
could be very enlightening-even if it should prove slightly
embarrassing-and could make your new catalog much more
profitable. 2. Put your "letterman" on your team. Review all incoming
correspondence from customers and prospects during the last two
years for comments, suggestions or criticisms that may be helpful
in preparing your new catalog. Screen all future correspondence
of this nature as it arrives and place copies of the useful
letters in a special file to be reviewed before starting your
next catalog. 3. Think of your catalog as a means of helping your prospects
accomplish something they want to accomplish or create an effect
they want to create-and prepare your layouts Atlanta Falcons Jersey , copy and
illustrations accordingly. 4. For each major type of product you sell, determine as many
reasons as possible why different groups of prospects or
customers do buy or should buy this product. Arrange your groups
of prospects or customers in their orders of importance. For each
group arrange the reasons for buying in order of there
importance. Then arrange the reasons in their order of importance
to your total group of prospects or customers. Use the most
important reason as the basis for the copy and illustrations you
use in this catalog. If there are significant differences in the primary reasons for
purchasing different types of products, make the presentation for
each specific type of product fit the product of using the same
type of presentation for different types of products... 5. If the preceding reasons indicate that different appeals are
needed for different groups of prospects or customers Haason Reddick Jersey , change the
wrap-around, letter or introductory page of your catalog to
appeal to different groups, and separate your mailings
accordingly. 6. Plan your catalog completely before you start preparing
layouts and copy.. Use all 60 suggestions in this list as your
guide for your planning.. 7. Plan to ring your cash register more often by using approaches
in tune with the times. 8. Plan to attract new customers-reactivate dormant customers-and
get bigger and better orders from present customers by adding new
and excitement and extras pleasure to owning or using the types
of products offered in your catalog.. For example Christian Kirk Jersey , feature
dramatic new items, unusual items, items that are especially
timely Kyler Murray Jersey , etc... Include unusual facts of interest about specific
items. 9. Plan to add interest to your catalog-and give it a much longer
life--by including helpful information on how to use, operate and
maintain your ual uses, etc.. This is information
that customers can use to advantage and will want to keep for
future reference Chandler Jones Jersey , such information also increases customer
confidence in your company which correspondingly increases the
customer's inclination to buy from you. 10.. Determine whether items that were unprofitable or barely
profitable in the present catalog should be promoted more
vigorously in the new catalog or should be dropped and replaced
by new products, Never keep an unprofitable product in your
catalog just because it is one of your favorites. If it doesn't
sell, get rid of it! 11. Give your company a distinctive personality. Promote this
personality in all future catalogs as a means of making your
company not "jut another mail order marketer" but a very special
marketer in the minds of your prospects and customers. WHEN YOU CREATE YOUR NEW CATALOG... Use Procedure 12 to 19 to make your prospects want your products: 12. Write your copy to tie in with and stimulate the specific
reasons for buying discussed in the preceding section. 13. Wherever possible show your prospects how your merchandise
can accomplish the results desired by the prospects to a greater
degrees than competitive products-and prove it by citing results
of lab tests Pat Tillman Jersey , field tests, wards received, other special
recognition- and especially testimonials and case history
stories Arizona Cardinals Jersey , preferably with photographs. Give the prospect every
possible incentive to buy from you rather than somebody else. 14. Put special emphasis on your products andor services which
are exclusive or markedly superior to those of your
competitors-and tell your readers WHY your products andor
services are su . Wholesale Cheap Jerseys Wholesale Cheap Jerseys Wholesale NHL Jerseys Wholesale NFL Jerseys Free Shipping Wholesale College Jerseys Free Shipping Wholesale NBA Basketball Jerseys Cheap College Jerseys Cheap Jerseys Wholesale Jerseys Wholesale Jerseys China